True to its title, Stephen Hassan's
2019 book The Cult of Trump attempts to establish that Donald
Trump has effectively conducted himself like a cult leader,
especially during his presidential campaign and reign. While the
hallmarks of cult behavior can be identified in many of Trump's methods
(repetitive speaking, good vs. evil narratives, malignant narcissism)
and among his followers (lack of critical thinking, trance-like states
at rallies, etc.), it's hard to be completely convinced that Trump's
political movement was and is tantamount to a cult like that of
Scientology or the Unification Church (the latter of which Hassan
defected from). At most, Trump's movement is cultish. That
said, this book should not be considered a failure. In fact, its
perspective is prescient. In the later stages of the book, Hassan
makes reference to Jim Jones and the mass suicide at Jonestown. Very
judiciously, he writes that "[i]t may seem to be a leap to
mention Jonestown when writing about the cult of Trump." Perhaps
it did in 2019, but since the publication of this book, we have seen
the January 6th riots and the assault on the Capitol. Hassan
basically predicts the final months of the Trump presidency in the
second-last paragraph of the book: "If Trump runs again and is
not reelected in 2020, he might claim that the election was rigged.
Who knows what he might call on his followers to do in that case?"
(233-234). So while Hassan may not have been entirely convincing in
his argument for there being a “Cult of Trump,” he can at least
be praised for his foresight.